Employee Branding Manager

Key Responsibilities:

• • Develop comprehensive brand strategies aligned with the company's overall objectives.
  • Conduct market research to understand target audience preferences and trends.
  • Define brand positioning and messaging to differentiate the company in the market.

  • Plan and execute multi-channel marketing campaigns to promote products or services.

  • Collaborate with creative teams to develop marketing collateral, including advertisements, brochures, and digital assets.

  • Monitor campaign performance and adjust strategies as needed to optimize results.

  • Oversee digital marketing efforts, including website management, social media marketing, email campaigns, and search engine optimization (SEO).

  • Analyze digital analytics data to measure the effectiveness of campaigns and identify areas for improvement.

  • Stay updated on digital marketing trends and best practices to drive innovation.

  • Maintain brand consistency across all channels and touchpoints.

  • Develop brand guidelines and ensure adherence across marketing materials and communications.

  • Manage relationships with external vendors, such as advertising agencies or graphic designers, to ensure brand consistency.

  • Conduct ongoing market analysis to identify opportunities and threats.

  • Monitor competitor activities and market trends to stay ahead of the curve.

  • Use insights to adjust marketing strategies and tactics accordingly.

  • Develop and manage marketing budgets to ensure efficient allocation of resources.

  • Track expenses and provide regular budget reports to senior management.

  • Team Leadership and Collaboration:

  • Lead a team of marketing professionals, providing guidance, mentorship, and performance feedback.

  • Collaborate with cross-functional teams, including product development, sales, and customer service, to align branding and marketing efforts with overall business objectives.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. Master's degree preferred.
• Proven experience in branding and marketing roles, with a track record of successful campaigns.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms.
• Creative thinker with a strategic mindset and attention to detail.
• Ability to thrive in a fast-paced, dynamic environment.